A premium personal lubricant. The gag gift that actually has a utility purpose.
wanker
/ˈwæŋ.kər/
noun · British slang
A stupid or contemptible person. Used to describe someone who has thoroughly wasted your time, energy, and emotional bandwidth.
Origin: British English. Now universal. Because every language needed a word for that person.
In the US, it's an insider signal-our first wave of buyers are the ones who already get it: studied abroad, fluent in British banter, deep in cheeky internet culture. They don't need it explained.
For your friend - or yourself - who needs a reminder.
If you broke up, there was a good reason.
This is the physical reminder you keep on your shelf so you never forget it.
Sometimes winning the game is folding. 🃏
Lizzo released "Good as Hell," a song about walking away from someone who doesn't deserve you. It became a global empowerment anthem: 5x Platinum, #1 on Billboard, over 1 billion streams.
Vogue's 2026 angle is the same cultural shift: being a genuinely good friend is now a status symbol.
This brand sits right in that lane - healing, humor, and high taste.
🎵
Good as Hell
Lizzo · 5x Platinum · 1B+ streams
0:212:39
Auto-play tries on page open. If blocked, tap play.
Come now, come dry your eyes
You know you're a star, you can touch the sky I know that it's hard, but you have to try
If you need advice, let me simplify
If he don't love you anymore Just walk your fine ass out the door
I do my hair toss, check my nails Baby, how're you feeling?
🥓
If bacon-flavored lube is a bestseller, emotional relief for $21.99 (or $29 gift box) is a slam dunk.
J&D's Bacon Lube: "the bestselling novelty item we've ever made." If people buy lube that tastes like breakfast, they'll buy a trophy for moving on.
Petty revenge isn't monetized enough.
60+ breakup gift baskets on Etsy. Revenge candles, "ex" dart boards on Amazon. But nobody owns the category yet.
The Creator-Entrepreneur Wave
People with a digital footprint have an unfair advantage: the ease of selling what they're already known for.
Emotional intelligence. Being a good friend. The kind of energy people want to buy into.
The Attention Funnel
1
Content Organic posts that interrupt doom scrolling
They say when life gives you lemons, make lemonade.
We say: when it gives you shit, make rocket fuel. ⛽️🚀
Express Investor Interest
Investor Brief · Confidential
Get the pitch deck, business plan, and SAFE details after submitting.
Message from Danaya
Hello! I'm flattered I picked your interest!
This is not formal — I'm seeing who's interested and at what level. I'd rather have a few people who actually get it than a crowd of small checks and mixed energy. If it feels right on both sides, we figure out the details.
There's also a tech angel on the project already, so you'd be in good company.
✅
You're in!
Thanks for your interest. You can download the investor materials now.